[ Initial Proposal II ]

My second initial proposal is as such:

When preparing an initial proposal, please answer the following questions:
1. Which topic area is this proposal for? Advertising
2. What is the suggested focus? Viral Marketing
3. Do you have an idea for a question/problematic? Is viral marketing a viable sole option for product promotion?
4. Why would you choose this? Because it interests me, most of all. Viral marketing has boomed over the past couple of years, and it is still very current, due to the rise of the internet and better technology. Case studies are very numerous, also.
5. Do you have any concerns or are there any limitations to this proposal? The set question has to be altered, as I'm still not happy with it. I don't know where exactly I want to take the topic yet, but it is still an area that I am very interested in.
6. Can you rate it on a sliding scale 1- 5? 4